Amazon UnBoxed Event: New Live Shopping
Last week's Amazon Ads unBoxed event in Nashville was a goldmine of advertising innovations. While headlining announcements included Campaign Manager (merging the ads console and Amazon DSP into a single ad platform) and the new AI-powered Ads Agent, what really caught my attention was Amazon Live and the talk on "Retail-tainment: Creating community through live commerce, content, and creators." The session spotlighted Amazon Live - a creative format that combines immersive storytelling, social interactivity, and the ability to seamlessly shop, fitting perfectly into any full-funnel campaign.
You can catch Amazon Live host and creator Natalie Negrotti's livestream from the event to see how brands are tapping into Amazon Marketing Cloud signals to inform their live shopping campaigns. If you're considering ways to enhance your media mix in 2026, Amazon Live deserves serious consideration - especially as part of Amazon's broader push toward AI-powered, full-funnel advertising solutions.
Amazon UnBoxed Event Last Week In Nashville
Top Marketing Headlines of The Week
Here are top headlines from “The Magnificent 7” that reported earnings this week:
Havas CEO Denies WPP Investment: A report over the weekend claimed that Havas CEO Yannick Bolloré had discussions with WPP about a minority ownership investment. He sent a memo to confirm.
New Ogilvy CEO: It’s Corona time baby! Ogilvy (Owned by WPP) announced Lyndsey Corona will be the new US CEO to right the ship heading into 2026.
Berkshire Hathaway Investment In Google: This is a vote of confidence that despite ChatGPT and Perplexity advancements, Google’s footing remains solid. Obviously this is everchanging, but YTD Google stock is up over 50%.
Nvidia Earnings Beat (11/19): Revenue: $57.01B vs $54.66B est with 73.4% growth margins. Key takeaway- AI bubble still hasn’t popped until Nvidia slows down, which for now it’s still full steam ahead. Let’s revisit this time next year however if this starts to slow.
October Jobs Report Won’t Be Released: Because of the government shutdown there will be no October jobs report which means another month to see how wide-spread layoffs are right now.
Super Bowl Commercials: Ritz, Liquid Death, Manscaped, and many others announced they will have ads in the Super Bowl in 2026.
The Super Bowl 60 commercial slots sold out earlier, showing high advertiser demand.
Top Reddit Posts That Spark Thought
Do you call clients? I remember back in the day getting phone calls on the drive home or randomly if something needed to happen. But now as a by-product of the post-pandemic work world, unless there is a scheduled call this hardly ever happens. Kind of funny right?
Honestly unless there is a bill that needs to be paid do you?
Is Publicis The Only One Happy Right Now? With headlines galore of Publicis winning business, M&A activity with other large agencies desperate for revenue it’s really weird right now. It seems like Publicis has been able to evade this loss by scaling remember back in the day getting phone calls on the drive home or randomly if something needed to happen. But now as a by-product of the post-pandemic work world, unless there is a scheduled call this hardly ever happens. Kind of funny right?
Here Are The Reasons Why Publicis Is Far Ahead:
Early Adoption of AI and Data: Publicis invested heavily in artificial intelligence and data-driven marketing solutions, such as their proprietary platform Epsilon, which has helped clients target audiences more effectively and deliver measurable results.
Diversification of Services: Publicis expanded beyond traditional advertising into areas like digital transformation, consulting, and commerce, making them less reliant on classic ad spend and more resilient to market changes.
Strong Client Relationships: The agency secured and retained major global clients, including large tech, retail, and healthcare companies, which provided stability and growth even as smaller agencies lost business.
Global Scale and Integration: Their “Power of One” strategy integrated creative, media, and technology across all markets, enabling seamless service delivery and efficiency.
Digital Transformation Leadership: They positioned themselves as partners in digital transformation, not just advertising, helping clients adapt to e-commerce, data privacy, and changing consumer behaviors.
Beatbox In Talks To Be Acquired For $700M
This is super random to include, but I think it’s an interesting story about the power of packaging and differentiation. The RxBar packaging craze or when High Noon introduced vodka instead of malt liquor (White Claw) markets changed. Similar to Poppi it begs the question of how dominate these massive CPG brands are that have existed for centuries.
Here is the timeline for Beatbox over the last 15 years:
2011: BeatBox launches in Austin with one rebellious concept: 𝘛𝘶𝘳𝘯 𝘣𝘰𝘹𝘦𝘥 𝘸𝘪𝘯𝘦 𝘪𝘯𝘵𝘰 𝘩𝘪𝘨𝘩-𝘈𝘉𝘝 𝘱𝘢𝘳𝘵𝘺 𝘱𝘶𝘯𝘤𝘩.
2014: Shark Tank. Asked for $200k. Mark Cuban drops $1M for 33% (valuing the brand at ~$3M)
2021: ~$18M revenue (+160% YoY).
2022: 1.7M+ cases. Shifts into AB’s beer wholesaler network → +1,200% YoY in California.
2024: Estimated $175M in revenue, per WSJ.
From ~$3M → ~$700M in ~10 years. WILD. Four Loko’s (Original recipe) was INSANE. It created a new category, then white claws, then high noon’s, now it’s Beatbox’s turn in the limelight. Ultimately these new drinks are confirming the old days of crushing a rack of beers is not what Gen Z is into. It will be interesting to see how big beer companies adapt as people keep drinking less and prioritizing these unique drinks over beer.
AB InBev in talks to buy BeatBox party punch for $700M
Did You Know? "Jingle Bells" was originally written as a Thanksgiving song, not a Christmas one. Composer James Pierpont wrote the song in 1857 under the title "One Horse Open Sleigh" to be performed during the U.S. Thanksgiving celebration.
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